Saturday, April 16, 2011

Online us where it is at

This past week, we developed for the first time some real enthusiasm and momentum towards our web product on the student end. Students have created a twitter account and are pushing information out to people on a regular basis, and we have developed a plan for our online content that looks sustainable and relevant to our community.

Our local Patch has been following us as well as the Star Tribune editorial page. That has created excitement and a sense of competition, I hope. Patch is profiling students, reporting on games, reporting on the school board, and providing all kinds of multimedia. They are beating the crap out of us in coverage of our school, especially online, and I would like to see that change. I am happy to say that some of my students would like to see that change as well.

So, in addition to fulfilling the social role my kids have committed to doing and are increasingly doing in a more substantive manner in our print product, we will have a more frequent & relevant presence online. Every week, on an alternating basis, half of my students will be required to submit content for the web in the form of coverage of an event, breaking news or as a companion piece to their print product. It could be a video, photo slideshow, podcast, or web story.

I have tried for about three years to get our web product off the ground with varying success. Moving forward, we have students interested in managing this and enthusiasm from my student leaders that is driving this forward. That is what it will take for this to be successful.

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